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Swire Pacific Limited

Press Release

19th February 1997


Swire Travel Launches Flexible Travel Programme

VIP Holidays, a flexible Europe travel programme specially designed for the Asian market, is launched in Hong Kong today (19th February) with Swire Travel appointed as its general sales agent.

Operated by UK-based VIP Tours, VIP Holidays is offered in Hong Kong through more than 100 leading local travel agencies. It incorporates an extensive network of reputable hotels and tour operators across Europe, and is most noted for its VIP Flexi Voucher, a concept pioneered by VIP Tours.

With the Flexi Voucher, travellers are free to choose the timing of the various activities provided in their packages when they are travelling in Europe. They can therefore enjoy peace of mind in being able to pre-arrange as much of their travel plans as possible, and still have the flexibility to decide on a programme of activities while travelling.

Apart from Hong Kong, VIP Holidays has been launched across South East Asia, and was specially developed for this market by a partnership of travel companies operating in the region. Swire Travel's Managing Director, Robert Yih, said the company was pleased to have been appointed to represent such a quality product.

"Europe is one of Hong Kong people's favourite holiday destinations, and more and more of them now want to explore the continent at their own pace and according to their tastes and interest," said Mr Yih. "VIP Holidays is just tailor-made for such independent-minded travellers, offering great variety and flexibility, as well as excellent quality in association with leading tour operators across Europe. We believe there is a strong potential for growth."

Incorporating a large number of European destinations, VIP Holidays has packages catering to different budgets, tastes and interests, such as golf country club holidays in Britain, escorted luxury coach tours and top-notch cruises. It also offers multi-city holiday packages and shorter, week-long holidays designed for the busy schedules of Asian consumers.

Information brochures about VIP Holidays are now available from major travel agencies in Hong Kong. Inquiries can be made on the VIP Tours hotline at 2579 6796.


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